Episode Details
Back to Episodes
How Newsletters Use Time-Based Personalization to Boost Open Rates
Season 2
Episode 82
Published 5 days, 2 hours ago
Description
Episode 82 explores a tactic few newsletter operators use: time-based personalization. Lucas and Luna break down how sending emails at the exact moment a subscriber is most likely to read — based on their past open behavior — can lift open rates by 20-40 percent. They discuss real examples from a study of 50 million emails by email platform MailerLite, showing how segmenting by timezone alone is outdated; the real gains come from per-subscriber send-time optimization. The hosts also cover how Beehiiv and Substack handle this feature, and why most creators ignore it. Practical, data-backed advice for newsletter operators who want to stand out in crowded inboxes.