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How Google Ads Callout Extensions Highlight Your Best Offers
Description
Episode 79 of The Google Ads Podcast unpacks callout extensions—the underused ad extension that lets you showcase free shipping, 24/7 support, or price-match guarantees right in your search ad. Lucas and Luna walk through a real 2026 campaign for a mid-size e-commerce brand that saw a 14 percent higher click-through rate after adding just three callouts. They explain the 25-character limit, how to pick offers that actually matter to searchers, and why scheduling callouts for different times of day can boost relevance. The hosts also cover common mistakes like vague copy, too many callouts, and failing to test combinations. If you run Google Ads and want to make your ad stand out without spending more, this episode gives you a concrete tactic you can apply today.