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How Google Ads Performance Max Campaigns Use Seasonal Signals in 2026
Season 2
Episode 84
Published 1 week, 3 days ago
Description
Lucas and Luna dive into how Performance Max campaigns now leverage seasonal signals to adjust bids and creatives automatically. With summer 2026 in full swing, they break down Google's updated seasonal adjustment tools for retail and service businesses, using a mid-size outdoor gear brand as a case study. Learn how to set up seasonal signals, avoid common pitfalls, and measure lift across channels. Plus, a behind-the-scenes look at how listener support keeps the show ad-free.