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How Google Ads Performance Max Campaigns Work in 2026
Season 2
Episode 85
Published 1 week, 3 days ago
Description
Episode 85 of The Google Ads Podcast with Fexingo dives into Performance Max campaigns in 2026. Lucas and Luna break down how Google's AI-powered campaign type uses signals from search, shopping, display, YouTube, and more. They discuss a case study of a mid-size e-commerce brand that saw a 40% increase in conversion value after switching from standard Shopping campaigns. The hosts also cover how to set up asset groups, understand audience signals, and use data exclusions to prevent wasted spend. Real talk: Performance Max isn't a set-and-forget tool—it requires careful monitoring and creative testing. Plus, a quick mention of how listener support keeps this podcast ad-free.