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How Google Ads Brand Exclusions Keep Your Ads Safe in 2026
Season 2
Episode 86
Published 1 week, 3 days ago
Description
Lucas and Luna explore how Google Ads brand exclusions work in 2026, using a case study of a mid-size travel company that accidentally appeared next to a competitor's negative review site. They break down placement exclusions at the campaign and account level, how to build exclusion lists for brand safety, and the difference between content exclusions and brand exclusions in Performance Max campaigns. Specific examples include excluding terms like 'complaints' or 'scam' to avoid sensitive content. The episode also covers how to review placement reports and why brand exclusions are critical for advertisers spending over $10,000 a month. Listeners learn a concrete step-by-step method to implement exclusions in under 15 minutes.