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The Amazon PPC Bid Adjustment ROAS Blind Spot
Season 2
Episode 88
Published 1 week, 2 days ago
Description
Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget brand that shifted 30% of spend to peak conversion hours and improved overall ROAS by 17%. They discuss why default settings favor Amazon's revenue over your margin, how to interpret conversion rate data by hour and device, and the simple three-step audit anyone can run in Seller Central today. No tools needed—just a willingness to challenge your own 'flat bid' strategy. This episode is for any advertiser who's never touched the 'dayparting' or 'device adjustment' sliders and wonders why ACOS feels stuck.