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Amazon PPC Cross Campaign Attribution Blind Spot ROAS
Season 2
Episode 91
Published 1 week, 1 day ago
Description
Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultaneously—where standard last-click attribution overcredits the bottom-of-funnel campaign and hides the true assist value of upper-funnel ads. He explains why Amazon Marketing Cloud or third-party attribution tools are necessary to see the full path to conversion, and Luna pushes back on the cost and complexity of implementation. By the end, listeners understand why a campaign with a 2.5 ROAS might actually be their highest-value investment once cross-campaign influence is factored in.