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Amazon PPC Brand Defense Blind Spot That Sabotages ROAS
Season 2
Episode 92
Published 1 week ago
Description
In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic or competitor campaigns wastes ad spend and confuses attribution. Using a real-world example of a premium kitchen brand that saw a 30% jump in ROAS after tightening brand terms, they explain why separating brand defense from conquesting is critical. The episode also covers bid strategies, negative keyword lists, and how to structure campaigns so you don't cannibalize organic sales. If you're running Amazon ads and ignoring brand defense, this one's for you.