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How the Cartier Family Built a Jewelry Empire Without Selling Out
Season 2
Episode 90
Published 1 week, 1 day ago
Description
In this episode of Family Business Stories with Fexingo, Lucas and Luna explore how the Cartier family built a global luxury jewelry empire across three brothers, survived wars and economic crises, and ultimately lost control in the 1960s. They focus on the specific strategic decisions that allowed the brand to maintain its cachet for over a century, including the invention of the Santos-Dumont watch in 1904, the opening of the London boutique during World War I, and the family's refusal to mass-produce. The conversation also touches on how the family's exit paved the way for the modern Richemont-owned Cartier. Listeners learn one concrete lesson about brand discipline and family governance.