Episode Details

The FMCG Marketing Daily — July 04, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever's Marmite has pulled off a live brand name change — temporarily rebranding to 'WeMite' to celebrate England's World Cup progression, making it one of the most reactive FMCG activations of the tournament. • Tom Holland's non-alcoholic beer brand Bero is building a co-branding playbook that shows how celebrity-founded challenger drinks brands can punch above their weight by choosing brand partners strategically rather than relying on founder fame alone. • Major food and beverage companies are now using TikTok Shop not just as a sales channel but as a real-time product innovation lab — fundamentally changing how new FMCG products are conceived, tested, and launched. Hosted by Marco and Klara.