Episode Details

🎙️ Podcast Description

What should you actually sell?

It's one of the biggest questions I hear from aspiring entrepreneurs.

Maybe you're thinking...

Should I coach? Create a course? Start a membership? Sell digital products?

With so many options, it's easy to get stuck before you ever get started.

In Day 3 of Summer Business School, we're answering one of the most important questions you'll ask as a business owner: What should your business actually be built around?

The truth is, most entrepreneurs start by thinking about the product they want to sell. But successful businesses don't start with products—they start with solving real problems.

In today's class, I'll walk you through my Problem → Promise → Outcome Framework™, the same framework I've used to build Classy Career Girl and multiple income streams over the past 12 years.

In this episode, you'll learn:

✨ Why people buy transformation—not products

✨ The biggest mistake entrepreneurs make when choosing what to sell

✨ How to discover the problem you're uniquely qualified to solve

✨ The Problem → Promise → Outcome Framework™

✨ How to turn your experience into an offer people actually want

✨ Why your business idea may already be hiding in your story

By the end of today's lesson, you'll have a simple framework to help you stop guessing and start building a business around work you genuinely enjoy and the transformation people are willing to pay for.

Today's Homework

Grab your notebook and finish these three sentences:

• The problem I help people solve is...

• The promise I make is...

• The outcome I help create is...

Don't aim for perfection—aim for clarity.

Tomorrow's Class

Tomorrow, we'll take this one step further and uncover the business idea that's already hiding inside your story. You don't need another certification or a brand-new idea. You may already have everything you need to build a successful business.

Ready to Build Your Business?

If you're enjoying Summer Business School and you're ready to stop wondering if your business idea could work and actually start building it, join my FREE 4-Day Business Builder Challenge.

Inside, you'll receive:

🎁 The Business Builder Workbook