Episode Details

If you're publishing your B2B podcast like clockwork and still wondering why it isn't moving anything, the problem probably isn't your consistency.

Publishing weekly feels responsible. It looks good internally. It gives the team something to point at. But you can be extremely consistent at doing the wrong thing.

I'm Neal Veglio, Founder and Director of the UK based podcast agency Podknows Podcasting and in this episode of B2B Podcasting Insights I'm breaking down why "consistency is key" has become one of the most over-sold ideas in B2B podcasting — and why ramping up your output is usually the opposite of what a struggling show needs.

We look at why a shop that can't sell its products doesn't fix things by extending its opening hours, why the podcasting industry keeps selling production fixes for what are really strategy problems, what Dan Carlin's Hardcore History reveals about publishing on your own terms, and why intent — not frequency — has always been the deciding variable.

There's also a set of questions you can run on your own show to find out whether it's doing a real commercial job or just quietly building a bigger back catalogue that still doesn't sell.

Useful links Podknows Website https://podknows.co.uk

B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic

Timestamped summary

• 00:00 The document every client already has (content pillars = the illusion of strategy)
• 01:50 Welcome to B2B Podcasting Insights
• 02:04 The common problem: your show isn't converting
• 02:40 The shop that just extends its opening hours
• 03:14 Why action feels better than uncertainty
• 03:38 Production fixes for strategy problems (and why they're easier to sell)
• 04:49 "Consistency is key" — and why it's the wrong answer
• 05:07 You can be consistent at doing the wrong thing
• 05:56 Why I've never seen a client get results from publishing more
• 07:10 Permission to publish less
• 07:19 What Dan Carlin's Hardcore History teaches B2B founders
• 09:04 Frequency vs intent: the real deciding variable
• 09:49 Question 1: what's the podcast's commercial job?
• 10:23 Question 2: is what you're publishing doing that job?
• 11:11 Once the job's confirmed, frequency answers itself
• 11:59 Founder FAQ: Natasha's guests won't share their episodes
• 16:52 Quick tip: your episode title is not a book title

Mentioned in this episode:

Learn More About Podknows Podcasting

We're at https://podknows.co.uk/