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#219: Stop Chasing Volume — He Walked Away From 60 Deals a Year - Frank McGovern
Description
600 residential deals. $96,000 largest check. Then he walked away and started over.
In this episode, Chris sits down with Frank McGovern — a Philadelphia-based wholesaler who started in 2010 with 100 bandit signs, built a 7-person operation doing 60 deals a year, and then shut it all down in 2020 to chase commercial real estate and AI-powered lead generation. Frank has done it the hard way, the right way, and the expensive way — and he's here to tell you exactly what he learned from all three.
In this episode you'll learn:
- How Frank hit $60,000 in his first 90–120 days of wholesaling starting from zero
- Why he shifted from 60 deals a year at $5,000 per deal to fewer deals at $22,000–$23,000 per deal
- Why managing employees killed his profitability — and what he did about it
- How he completed 600+ residential transactions before pivoting to commercial real estate
- How he now runs lean with virtual assistants and AI voice agents that answer calls, qualify leads, and book appointments 24/7
- Why he's targeting 18–24 commercial deals annually and splitting between wholesale and acquisitions
- His advice for new wholesalers: stop following generic advice and find a local mentor
Frank's story is a masterclass in knowing when to scale, when to cut, and when to completely reinvent.
🔗 Connect with Frank McGovern:
- Instagram: @phuckitfrank
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- TikTok: @chris.reichenbach