Episode Details

Why Live Shopping Works (And How to Actually Sell During a Livestream)

In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of on-air selling experience for HSN and QVC! She also hosts the Prime Collective, a community built for women over 40 which connects creators with brands!

And she knows her sh*t! We had an eye-opening conversation about buyer psychology and why people actually click that purchase button!

Here’s what I learned:

Live shopping isn’t like video shopping. When someone’s watching a TikTok shop video, they’re getting information one way - whatever you decided to show them. But when they’re in a livestream? It’s different. They can ask questions in real-time. They feel like you’re their personal shopper. That changes everything.

There’s a psychology to it. Most creators think their job is to convince people to buy. It’s actually the opposite. Your job is to help people make confident buying decisions. There’s a difference, and it changes how you show up entirely.

The gap between features and benefits. You probably know this, but British walks through exactly how to do this in real-time on a livestream and the examples are chef’s kiss!!

But here’s where it gets really good: We talk how to build trust through community, how to actually use energy and urgency without being pushy, and how to sell services (not just products) on a livestream.

I took like three pages of notes, and I think you will too.

Fair warning: There is a lot of valuable learning in this one AND my studio members are getting an extra 30-minutes of British’s expertise in a special bonus segment available only in da clerb!! If you’d like access to the full episode, email me:  helen.themuthership@gmail.com

BONUS EXCITEMENT!!! British is offering listeners $10 off the monthly membership to the Prime Collective if you use the code:  MUTHERSHIP

Check out the Prime Collective HERE!