Episode Details
Back to EpisodesNike Lost $790M After Colin Kaepernick Ad: What Really Happened Next
Published 4 days, 19 hours ago
Description
Remember when everyone said Disney was finished after they took a stand on Florida's "Don't Say Gay" bill? Stock analysts predicted doom, conservative groups called for boycotts, and headlines screamed about Disney going "woke" and going broke. Fast forward to today: Disney's stock just hit all-time highs. Emma Reid digs into what actually happened when companies choose politics over profits.
🎯 What You'll Learn:
• Why Target's stock dropped 13.5% during Pride month but bounced back stronger than ever
• The real financial impact of Nike's Colin Kaepernick campaign (spoiler: they made billions)
• How Bud Light lost the top beer spot but Anheuser-Busch's overall profits tell a different story
• The surprising data on diversity and company performance that Wall Street doesn't want you to know
👤 Perfect for: lifelong learners and anyone who wants to understand what really drives stock prices beyond the Twitter outrage cycle.
📍 Chapters:
[00:00] Emma Reid breaks down Disney's "woke" controversy and stock surge
[02:15] Target's Pride backlash: what the numbers actually show
[04:30] Nike's Kaepernick bet: how controversy became profit
[06:45] The Bud Light case study: when boycotts actually work
[08:30] The diversity data that changes everything about "woke capitalism"
[11:00] What this means for your investment decisions
The truth is messier than the headlines suggest. Companies that take progressive stances do face short-term hits, but the long-term financial picture tells a completely different story. Emma breaks down the actual data so you can see past the noise and understand what really moves markets.
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🔍 Topics: Disney stock, woke capitalism, Nike Kaepernick, Target boycott, corporate diversity
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