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A New UK TV Line-Up From Haier With QLED, Freely And KEF Audio
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Haier has just stepped into the UK TV market, and the specs suggest this is more than a token launch. We walk through the brand’s first television range and what it signals for the connected home, especially for integrators and industry pros who want a clear good-better-best story across multiple rooms. With three series designed to cover 43 to 85 inches, Haier aims to bring consistency to the living room without forcing clients into a single price tier.
We dig into the platform decisions that shape day-to-day usability: Fire TV on every model for familiar streaming and discovery, Freely support that lets viewers move between live and on-demand content without needing a conventional aerial installation, plus built-in Alexa voice control for hands-free searching and smart home commands. We also flag the KEF-designed sound systems across the range, a welcome touch for customers who care about audio before they commit to separates.
On the performance side, we unpack the flagship S90 series, including QLED, AI-driven picture optimisation, up to 93% DCI-P3 colour coverage and refresh rates up to 144 Hz, alongside Dolby Vision IQ, HDR10+, HLG and Dolby Atmos support. There’s also a quick real-world note from seeing the 85-inch S90 in a non-traditional demo environment at the Queen’s Club tennis tournament, where brightness, colour saturation and the clean industrial design stood out immediately.
We round things off with the S80 all-rounder (4K QLED plus MEMC motion processing for sport and fast action) and the K85 entry series, then share the UK pricing from £230 through to £1,300. If you work in custom installation, smart home design, or home cinema planning, this is a quick way to understand where Haier is placing its bets in the UK home entertainment market. Subscribe for more Inside CI news briefs, and if this helped, share it with a colleague and leave us a quick review.
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