Episode Details

Santa Monica is set to host a massive World Cup finale celebration on July 19th with COAST 2026, expanding drink zones beyond the Third Street Promenade for the first time — turning downtown into a lively, pedestrian-only festival with music, art, food trucks, and giant screens. After weighing cost and safety, the Downtown Santa Monica board unanimously approved the larger, pricier zone by creatively adjusting the fiscal year. With parking logistics and timing challenges, the city’s goal is clear: make the event unforgettable for fans and locals alike.

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