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Nike’s Recovery Plan Takes Shape | Business and Finance News

Nike’s Recovery Plan Takes Shape | Business and Finance News

Published 10 hours ago
Description

Nike’s comeback is gaining momentum despite a rocky quarter—flat annual revenue and a 1% sales dip, but a major profit margin boost from tariff refunds and a surprising 4% jump in wholesale sales. New leadership is reigniting innovation and re-entering partnerships, while investors are already rallying behind the stock, buoyed by strong earnings per share and a recovery plan that’s tightening inventory and adapting to global shopping shifts.

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