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Ford's EV Dip and Bronco Boom | Business and Finance News
Description
Ford’s Q2 sales dipped 10% in the U.S. due to a steep EV slump, fading truck/SUV demand, and discontinued models — but strip out those factors and rental car cuts, and sales actually rose slightly. June saw a surprising market share gain amid industry-wide slowdown. EVs tanked 40% — even the Mustang Mach-E and F-150 Lightning fell — while hybrids also slid. Yet, the Bronco smashed records, outsold the Jeep Wrangler, and the Explorer surged, driving the best combined sales for premium SUVs in 25 years. Ford’s next big bet? An affordable electric truck launching next year — poised to replicate the Maverick’s success and shake up the EV market.
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