Episode Details

Gene Kim brings a channel-first perspective to Absolute Security’s move into the MSP space, after years of working as a reseller and service provider himself. He shares how Absolute grew from the “LoJack for laptops” days into a firmware-embedded platform already present in over 600 million devices worldwide, enabling location, geofencing, and security controls that don’t depend on the OS.

We dig into real-world concerns MSPs have today: increasing attacks targeting providers, management tools being turned against us, and the operational pain of agent drift and offline tools. Gene explains how Absolute can maintain integrity for EDR and RMM agents, auto-heal disabled services, and even restore devices that were wiped via tools like Intune—all delivered with MSP-friendly consumption-based licensing through Pax8. If you’re trying to improve uptime, reduce tickets, and differentiate your security story, this one will get you thinking differently about what “endpoint resilience” should look like.

=== Chapters

• 00:27 Introduction and Radio Row Setup
• 00:42 Meet Gene Kim from Absolute
• 02:39 From Computrace to Absolute Security
• 04:51 Firmware-Based Device Resilience
• 07:33 Pax8 Marketplace Launch
• 09:05 Why MSPs Matter Most
• 10:30 Rethinking Security for MSPs
• 12:39 MSP Breach Risks and Recovery
• 15:46 Working with Firmware-Embedded Tools
• 17:11 Better Inventory and Asset Data
• 20:18 Co-Managed Access and MSP Fit
• 22:18 Future Growth with Pax8

=== Guest: Gene Kim, Absolute Security

• Website: https://www.absolute.com
• LinkedIn: https://www.linkedin.com/in/genekim5/

=== Companies / Vendors / Products / Books

• Pax8: https://www.pax8.com
• Ivanti (formerly LANDesk): https://www.ivanti.com
• SentinelOne: https://www.sentinelone.com
• Datto: https://www.datto.com
• Microsoft Intune: https://www.microsoft.com/microsoft-intune
• Fortune 500: https://fortune.com/ranking/fortune500/
• Dry Bar Comedy: https://www.drybarcomedy.com

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET