Episode Details

The Wallace Monument in Stirling shattered its own visitor record last year, welcoming 144,200 people — a 8% jump from the year before and the highest since 2017. Once drawing just 80,000 annually before Braveheart, the site’s enduring appeal proves Sir William Wallace’s legacy still captivates global audiences. Officials hail it as Scotland’s crown jewel of tourism, crediting staff for unforgettable experiences and planning new investments to sustain its rise. Stirling’s broader tourism boom, now exceeding pre-pandemic levels, has earned it top honors from TimeOut and Lonely Planet — cementing the region as a must-visit destination fueled by history, scenery, and growing infrastructure.

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