Episode Details

If the words "cold outreach" make you want to switch episodes... stay with us. This one is worth it.

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Hear from tradies who’ve done it, and learn what it really takes to grow a successful trade business. https://www.upscalecoaching.com.au/success-stories/

Live Coaching Events 2026:

https://www.upscale-coaching.com/upscale-live-events

In this episode, Mark sits down with Tom from the UpScale team for a straight-talking conversation about one of the most underrated ways to get consistent work as a tradie.

No fluff, no complicated strategies — just real talk about how picking up the phone, walking into offices and having genuine conversations with potential clients can completely change the trajectory of your business.

Tom shares the story of a client who was losing money month after month until they committed to 100 cold calls a day. Within a couple of months they turned it around and now consistently turn over $450k a month with a healthy profit margin — and they still do cold outreach at that size.

You will also hear a simple four step framework to get started, even if you have never done it before:

Step 1 — Pick your targetStep 2 — Get their detailsStep 3 — Arm yourselfStep 4 — Make contact

Plus a brilliant real life example of cold outreach done right — from a guy opening a Mexican restaurant near the UpScale office who walked in with a big smile and a flyer and had the whole team planning to show up on opening day.

Whether you are just starting out or already running a busy trade business, this episode will give you the push and the plan to get out there and start having real conversations with real people.

Because you can not sell a secret. 💪

🎙️ Hosted by Mark and Tom Gibson from the UpScale Business Coaching team.

🏃 BIG NEWS — This year the UpScale team are lacing up their runners for the Gold Coast Marathon to raise funds for TIACS, a mental health service supporting tradies and blue collar workers across Australia. If you want to cheer us on or chip in, head to:https://fundraise.tiacs.org/fundraisers/upscalegoldcoastmarathon2026

Note: Mitch (@mitchvan_) and Erina (@erinaroxx) do not appear in this episode so their handles have not been included. Let me know if that needs to change!