Episode Details

Everyone online seems to be telling you to create a course, launch a membership, or build passive income.

But what if that's actually the wrong place to start?

In Day 2 of Summer Business School, we're answering one of the most important questions every entrepreneur faces:

Which income stream should you build first?

After spending weeks creating a course that nobody bought, I learned a lesson that completely changed how I build businesses—and it's the same framework I've used to create multiple income streams over the past 12 years.

In today's class, I'm sharing The Income Stream Ladder™, a simple framework that helps you build your business in the right order so you can make money faster, learn from real clients, and create offers people actually want.

✨ Why most entrepreneurs build the wrong income stream first

✨ Why coaching or services should usually come before courses

✨ The three stages of the Income Stream Ladder™

• Quick Cash
• Scalable Income
• Leverage Income

✨ How your first clients become your best market research

✨ Three questions to help you decide which income stream is right for you

By the end of this episode, you'll know exactly where you should focus first—and why building a strong foundation makes every future income stream easier to create.

Grab a notebook and draw three boxes:

• Quick Cash

• Scalable Income

• Leverage Income

Then ask yourself:

• Which income stream am I building today?
• Which one should I actually be building?
• What's one action I can take this week?

Tomorrow's class is one of my favorites because we're answering the next big question:

What should you actually sell?

Your next offer may already be hiding inside your story, your experience, and the problems you've already solved.

If you're enjoying Summer Business School and you're ready to stop wondering if your business idea will work and actually start building it, join my FREE 4-Day Business Builder Challenge.

Inside, you'll receive:

• The Business Builder Workbook
• My step-by-step Business Builder Guide
• Live coaching with me
• A supportive community of women building businesses together

Join us free at Cla