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How 3 YouTubers Built a WorldTour Cycling Team | Bas Tietema | Unibet Rose Rockets)
Published 1 week, 3 days ago
Description
Three YouTubers and a PowerPoint presentation. That's how Unibet Rose Rockets started in 2023 — and this year they lined up at the Giro d'Italia.
Bas Tietema sits down with Max and Alex to unpack how a content-first team cracked professional cycling: signing Dylan Groenewegen, chasing UCI ranking points to guarantee a Tour de France start, why most WorldTour teams still don't understand content, and the uncomfortable truth about whether cycling teams can ever actually make money.
Plus: a rapid-fire round covering dream signings, favourite races, and the one UCI rule Bas would scrap.
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