Episode Details
Back to Episodes
176 | The Testimonial Mistake Coaches Keep Making
Description
Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see.
Timestamps
01:20 - Two Real Client Examples
03:10 - The Movement Reframe
04:45 - Don’t Dismiss Small Wins
06:15 - Testimonials vs Case Studies
07:40 - Better Questions to Ask Clients
08:55 - Why Overclaiming Backfires
10:00 - Look for the Shift
The strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before.
Useful Links
Coaching Onboarding & Retention Guide
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.