Episode Details

UTEP’s iconic mascot Paydirt Pete just got a fresh, retro-modern makeover to match the school’s big move into the Mountain West Conference — and fans are already buzzing. Designed by Torch Creative, the new look keeps Pete’s classic 80s charm while updating his style for today. Athletic Director Jim Senter says they’re refreshing the brand without losing what fans love. New gear is rolling out fast — including collaborations with adidas — hitting campus bookstores soon and featuring a pop-up event on July 10th. And starting in September, a new look Pete will be roaming football games, kicking off a bold new era for UTEP athletics.

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