Episode Details

Former publicist Elizabeth White Cook shares how she reinvented her career as a content creator while teaching Nan her favorite estate sale strategies, online auction tricks, and the business behind affiliate marketing.

Find links to everything mentioned on our Substack: https://open.substack.com/pub/nanphilip/p/nwn-podcast-109-elizabeth-white-cook

In this episode, Nan sits down with Elizabeth White Cook, an Atlanta-based content creator and former publicist who has built and sold two businesses. Elizabeth first launched a hair accessory brand and then launched Domino Media Group, an Atlanta PR agency she built over six years to champion Southern brands. From there, Elizabeth switched gears and is now a content creator focusing on thrifting, estate sales, and finding beautiful items for your home and wardrobe (often at a discount!). She jokes that she has “Veranda eyes without the Veranda budget.”

The women chat about how they use affiliate platforms like ShopMy to turn their side hustles into full careers. In fact, Elizabeth shares how her affiliate earnings even paid her legal bills during her recent divorce. She and Nan explore the power of Substack, Elizabeth’s weekly Marketplace Monday’s newsletters, and the line between authenticity and oversharing.
The conversation is chock-full of great advice, with Elizabeth's full playbook for shopping estate sales and online auctions – from searching for the best zip code on estatesales.net to decoding the buyer's premium. The episode closes with Elizabeth’s Noteworthy Tips and a quick-fire round of her favorite Atlanta restaurants and shops.

Stay tuned for more Noteworthy with Nan episodes every Thursday!!

Follow Elizabeth:

Instagram: https://www.instagram.com/elizabeth.w.cook

Substack: https://elizabethwcook.substack.com/

Follow Nan:

Instagram: https://www.instagram.com/nan.philip/

TikTok: https://www.tiktok.com/@nan_philip

Follow the Podcast:

Instagram: https://www.instagram.com/noteworthywithnan/

TikTok: https://www.tiktok.com/@noteworthywithnan

YouTube: https://www.youtube.com/@NoteworthyWithNan

Timestamps:

00:00 Meet Elizabeth White Cook

00:46 Highs and Lows of the Week

06:08 Selling Two Businesses: Hair Accessories & Public Relations

10:13 A New Career as A Content Creator

11:55 Divorce, ShopMy, and Affiliate Earnings

15:23 How To Shop Estate Sales and Online Auctions

36:47 Elizabeth's Three Noteworthy Tips

41:42 Quick-Fire: Atlanta Favorites

Credits

Host: Nan Philip

Executive Producer: Julia Aubuchon

Technical Director: Drew Downing

Guest: Elizabeth White Cook