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Million Dollar Launch Series No 2: Takeaways from Kate Northrup's $2 million launch (Ep170)
Episode 170
Published 1 month, 4 weeks ago
Description
$2 million. 32,000 webinar registrants. $100,000 in Meta ads. This is what a normal, well-executed, big-team launch actually looks like, and it's a very different story to what most people assume.
In this episode:
Why re-enrolling past students is one of the most overlooked revenue strategies in online business
The webinar registration page that converted at 31% and what she did about it mid-launch
Why a 1.5% conversion rate from a cold audience is something to celebrate, not spiral about
The show-up bonus tightrope that even seven-figure entrepreneurs get wrong
What her payment plan and six-month money-back guarantee reveal about what actually closes sales at the end of a launch
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