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In this episode of Attractive Mindset, we sit down with Daniel Trujillo, Marine Corps veteran and founder of Miami Linx, an online jewelry brand specializing in high-quality chains, bracelets, earrings, solid gold, silver, gold-plated jewelry, moissanite, and custom pieces.

Daniel shares his journey from the Marine Corps to oil and gas, scuba diving, construction management, and eventually building a seven-figure e-commerce jewelry business from the ground up.

This conversation goes deep into the jewelry industry, including how to spot fake jewelry, the difference between gold, silver, stainless steel, moissanite, lab diamonds, natural diamonds, Italian-made jewelry, handmade silver chains, and why transparency matters when buying jewelry online.

Daniel also explains how tariffs impacted gold sales, why email marketing drives a major part of his online revenue, how Shopify fraud and chargebacks affect e-commerce businesses, and what it really takes to build a trusted jewelry brand without relying on celebrities.

Topics include:

- Building a 7-figure e-commerce jewelry brand
- Gold vs silver jewelry
- Moissanite vs diamonds
- Lab diamonds vs natural diamonds
- How to avoid jewelry scams
- Why Italian jewelry is premium
- Jewelry tariffs and pricing
- Email marketing for e-commerce
- Shopify fraud and chargebacks
- Veteran entrepreneurship
- Online jewelry sales
- Precious metals explained
- Gold-plated vs solid gold chains
- Why silver chains are taking over
- Building customer trust online

Veterans also receive a discount through Miami Linx.

#MiamiLinx #JewelryBusiness #GoldJewelry #Moissanite #LabDiamonds #Ecommerce #Entrepreneurship #AttractiveMindset

Chapters & Timestamps
00:00 – Tariffs, gold sales and jewelry scams
01:16 – Welcome Daniel Trujillo from Miami Linx
01:52 – Building a 7-figure jewelry brand
02:39 – Starting Miami Linx during the pandemic
03:25 – Growing up in Florida and moving around the country
04:38 – Why Daniel joined the Marine Corps
05:01 – JROTC, Boy Scouts and learning structure
07:29 – Joining the Marines at 17
09:24 – Life as a Marine Corps radar technician
10:04 – Leaving the Marine Corps after five years
12:43 – Transitioning after the military
13:59 – Getting into oil and gas
15:55 – Getting laid off and becoming a scuba instructor
16:36 – Why scuba diving became a passion
18:36 – Fear of sharks and ocean myths
22:23 – Scuba diving physics explained
25:22 – Why deep dives require serious training
28:02 – What happens if divers come up too fast
29:05 – The deepest scuba dives and safety stops
32:15 – Ocean mysteries and Atlantis talk
34:47 – Social media, TikTok and digital control
41:15 – Moving from Hawaii to California
42:29 – Leaving the Bay Area during COVID
43:49 – Starting an e-commerce business
44:25 – Joining an e-commerce mentorship group
45:44 – Building the Miami Linx marketing system
46:03 – Why email marketing drives revenue
47:56 – How much it costs to start a jewelry business
49:27 – What counts as real jewelry?
50:13 – Precious metals explained
51:06 – Why some jewelry turns your neck green
52:12 – Jewelry labeling, silver stamps and import codes
53:21 – How people get scammed buying fake gold
54:05 – What a real gold chain can cost
56:04 – Italian jewelry, tariffs and pricing
56:48 – How tariffs hurt gold sales
58:17 – Gold-plated silver vs solid gold
59:31 – Rolex, watches and perceived value