Episode Details

About Jackie Barbieri

Jackie is the founder and CEO of Whitespace. She began her career supporting the counter-IED mission during the surge in Iraq, working as a red-team analyst. She was a threat emulator who studied the tactics, ideology, and bomb-making techniques of adversary networks, often in Arabic on the dark web, then fused that with classified collection. That experience, and witnessing what timely intelligence does for operators downrange, became the through-line of everything she’s built since.

Jackie returned to grad school to study what changed after 9/11, and got pulled into an R&D community around Activity-Based Intelligence (ABI) — a methodology that made trained analysts roughly 300x more effective. Notably, Jackie has a liberal arts background, not an engineering one. And, fun fact: she founded Whitespace in 2014 when her first child was six months old (there’s something about young parents as founders…)

About Whitespace

Founded in 2014 and headquartered in Alexandria, VA, Whitespace builds sensemaking AI for defense and intelligence. The company bootstrapped for roughly a decade, funding technology development through consulting revenue, before raising a small seed round in 2025 (~$3.2M per public reporting) backed by family offices and a few VCs.

Its early IP, Worldline, is a simulation engine that creates a digital twin of a city-sized population observed by a synthetic sensor architecture, to generate realistic, multi-sensor training data. That capability won Whitespace its first prime contract with the National Geospatial-Intelligence Agency (NGA) in 2017 to build the ABI curriculum for the entire intelligence community, which the company then instructed for nearly eight years.

The flagship product today is Iris: an agentic AI “analyst” that lets operators self-serve pattern-of-life intelligence in natural language. Under the hood, Iris is built on ABI tradecraft translated into a toolkit of deterministic algorithms, wrapped in an agentic system carrying the persona and judgment of experienced analysts. Iris can run standalone, alongside human SMEs, or headless via API — and is designed for a future where her biggest user group may be other agents and autonomous platforms, not people.

Notably, by the time the company raised venture capital, it had flipped from ~80% services / 20% product to ~80% product / 20% services, 4X’d ARR, doubled revenue, and roughly doubled headcount.

For more on Whitespace: inthewhitespace.com

Follow Jackie: https://www.linkedin.com/in/jackie-barbieri/

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