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#125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn
Episode 127
Published 3 months, 3 weeks ago
Description
Logan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media playbook behind Wyze's D2C growth — including why narrow targeting beats broad reach, how in-house creative unlocks faster iteration, and what most brands get wrong about scaling paid spend.