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Exploring the Future of Action Sports with Jay Burke | Silicon Slope Show
Published 1 month ago
Description
Welcome back to another exciting episode of the Silicon Slope Show! In this episode, we dive into the world of sports business with Jay Burke, the Director of Marketing at Woodward Park City. With nearly 30 years of experience in the Utah marketing landscape, Jay shares his journey from the advertising world to his passion for mountains, skiing, and action sports.
00:13 - Introduction and Guest Welcome
00:36 - Jay Burke's Background and Career Beginnings
01:08 - Transition to Ski Resort Marketing
01:54 - Current Role at Woodward Park City
02:25 - Marketing Strategies and Digital Shift
02:47 - Importance of Events and Owned Media
03:52 - Local Paid Media and Market Education
04:38 - Overview of Utah's Outdoor Activities
05:01 - Woodward's Global Presence and History
06:06 - Future Plans for Woodward Urban Centers
06:33 - Year-Round Activities at Woodward
07:39 - Summer Camps and Youth Programs
09:14 - Corporate Partnerships and Brand Collaborations
10:54 - Event Planning and Execution
11:19 - Creation and Success of Point to Point Event
14:20 - Work-Life Balance in the Outdoor Industry
16:07 - Building Community and Youth Culture at Woodward
18:29 - Future Event Collaborations
20:04 - Future of the Outdoor Industry
23:14 - Snow Management and Mountain Operations
23:57 - Conclusion and Final Thoughts
If you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video.
Let us know in the comments if you have any questions.
Our website: https://www.siliconslopes.com
Apple Podcasts https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e
Social:
X https://x.com/siliconslopes
Instagram https://www.instagram.com/siliconslopes/
LinkedIn https://www.linkedin.com/company/silicon-slopes/
YouTube https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw
00:13 - Introduction and Guest Welcome
00:36 - Jay Burke's Background and Career Beginnings
01:08 - Transition to Ski Resort Marketing
01:54 - Current Role at Woodward Park City
02:25 - Marketing Strategies and Digital Shift
02:47 - Importance of Events and Owned Media
03:52 - Local Paid Media and Market Education
04:38 - Overview of Utah's Outdoor Activities
05:01 - Woodward's Global Presence and History
06:06 - Future Plans for Woodward Urban Centers
06:33 - Year-Round Activities at Woodward
07:39 - Summer Camps and Youth Programs
09:14 - Corporate Partnerships and Brand Collaborations
10:54 - Event Planning and Execution
11:19 - Creation and Success of Point to Point Event
14:20 - Work-Life Balance in the Outdoor Industry
16:07 - Building Community and Youth Culture at Woodward
18:29 - Future Event Collaborations
20:04 - Future of the Outdoor Industry
23:14 - Snow Management and Mountain Operations
23:57 - Conclusion and Final Thoughts
If you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video.
Let us know in the comments if you have any questions.
Our website: https://www.siliconslopes.com
Apple Podcasts https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e
Social:
X https://x.com/siliconslopes
Instagram https://www.instagram.com/siliconslopes/
LinkedIn https://www.linkedin.com/company/silicon-slopes/
YouTube https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw