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Jacobs Entertainment’s Neon Vision for Reno | Reno News
Description
Jacobs Entertainment is making big moves in downtown Reno, filing plans for a 60-foot neon sign echoing the old Reno Arch and two skywalks linking their J Resort to nearby properties — all part of a bold push to reshape the city’s skyline and pedestrian flow. But the proposals aren’t without controversy: concerns over heat and PFAS exposure from a youth sports complex have sparked debate, while city council weighs these developments alongside rezoning for a golf course hotel and stadium upgrades — all while managing noise complaints from resort events. This is a pivotal moment for Reno’s future, as the city reviews whether to embrace this flashy, connected vision — or pause to protect public safety and the environment.
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