Episode Details

A veteran farmer is warning that middlemen are siphoning off massive profits, leaving growers barely able to survive as produce prices nearly double by the time they hit shelves. With only one in five farmers staying in business past five years, the economics are collapsing for those who grow our food. He shared a story of a customer who resold his sweet potatoes for huge profits — while the farmer took the loss. Young farmers are questioning if agriculture can still be a viable livelihood. Officials are now stepping in, not with price controls, but by educating vendors on fair pricing strategies — aiming to balance affordability for consumers, profitability for vendors, and sustainability for farmers.

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