Episode Details

What if building wealth isn't just about what you know, but what you believe?

Why do so many capable women still hesitate to invest, charge more, or trust themselves with money?

In this episode of Money Secrets, Fi is joined by financial coach and Rapid Transformational Therapy practitioner Jan Morrison for a powerful conversation exploring the intersection of financial literacy, money mindset, and the subconscious beliefs that shape our financial lives.

After spending over 40 years working in finance, Jan realised that numbers alone don't create financial freedom. The biggest breakthroughs happen when financial knowledge is combined with self-trust, emotional awareness, and a willingness to challenge the beliefs we've carried since childhood.

Together, Fi and Jan unpack why so many women struggle to build wealth despite being incredibly capable, the societal messages that still influence our financial decisions, and practical strategies to start creating long-term financial security.

Whether you're growing a business, building your investment portfolio, or simply trying to feel more confident with money, this episode offers both practical advice and mindset shifts to help you move forward.

🎧 Tune in to discover why understanding your money story could be just as important as understanding your bank account.

Ready to take action? Download Jan's free guide, 5 Easy Steps to Create Financial Freedom, for practical steps to strengthen your relationship with money and investing.

Free guide: How to Price Your Product or Service

 What you'll learn in this episode:

• Why financial literacy alone isn't enough to build wealth. Learn how mindset, self-trust, and subconscious beliefs influence every financial decision you make.
• The four stages of financial freedom and how to move through them. Discover the journey from the financial "roundabout" to creating long-term financial independence.
• How childhood experiences shape your relationship with money. Understand where limiting money beliefs come from and why they often continue into adulthood.
• Why women often undercharge, over-deliver, and hesitate to invest. Explore the social conditioning and confidence gaps that continue to affect financial decisions.
• How your brain keeps you financially "safe" even when it holds you back. Learn how familiarity, procrastination, and fear can quietly limit business and wealth growth.
• The role of your nervous system in growing your income. Understand why sustainable financial growth happens gradually rather than through overnight success.
• Simple habits that can dramatically improve your financial future. Discover why paying yourself first and automating investments creates long-term wealth.
• The difference between active income and passive incom