Episode Details

The FMCG Marketing Daily — July 01, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Tango is betting that reviving 'You Know When You've Been Tango'd' after a 24-year absence can reconnect a legacy soft drink brand with both nostalgic adults and new younger consumers. • A French court ruling that Volvic's environmental packaging claims are misleading puts Danone at the centre of a landmark greenwashing case with direct implications for how FMCG brands make sustainability claims on-pack. • As national identity becomes a persistent consumer lens rather than a seasonal moment, FMCG brands are being forced to decide whether patriotism is a long-term brand platform or a values minefield they cannot afford to enter. Hosted by Marco and Klara.