Episode Details

Edrington, the powerhouse behind The Macallan, defied market headwinds to post a 1% core profit jump—£299 million—despite a 3% revenue dip, thanks to strong double-digit growth in core products like The Macallan 12. CEO Scott McCroskie credits disciplined brand strategy and long-term resilience, especially as premium tiers slow. Global expansion shines: Europe, Middle East, Africa, China, Latin America, and the Dominican Republic all posted gains. They’ve even launched an India distribution arm—the world’s biggest Scotch market—and slashed debt by £425 million. Pre-tax profit fell 7% due to one-time gains and currency shifts, but their balance sheet is stronger than ever. Plus, their rum brand Brugal is soaring, with Brugal 1888 now ranking sixth globally among ultra-premium rums.

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