Episode Details

Albertans are surprisingly less likely than ever to identify more with their province than with Canada, despite gearing up for a potential separation referendum—only 34% now feel stronger ties to Alberta, down from 45% last year. Most Albertans (59%) actually reject provincial identity, possibly a backlash against separation talk. Meanwhile, British Columbians lead the nation with 66% prioritizing their province, while Quebec and Atlantic Canadians also show stronger regional loyalty. Across Canada, pride in being Canadian remains high—91% in BC, Manitoba, and Saskatchewan, with Alberta close behind at 88%. Interestingly, Canadian pride grows with age and is strong among newcomers and Indigenous respondents.

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