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361: Why Canadian Cattle Matter More Than Most U.S. Producers Realize with Curtis Vander Heyden
Description
On today’s episode of the podcast, Lauren is joined by Canadian cattle producer Curtis Vander Heyden for a conversation about the similarities—and important differences—between the U.S. and Canadian beef industries. While separated by a border, producers in both countries face many of the same challenges: rebuilding the cow herd, navigating volatile markets, managing drought, and producing high-quality beef for consumers around the world. Curtis shares insights into Canada's cattle industry, how cross-border trade strengthens North America's beef supply, and why collaboration between producers on both sides of the border is more important than ever. The conversation also explores consumer demand, Country of Origin Labeling, herd rebuilding, sustainability, and the future of beef production across North America.
Links:
Curtis on LinkedIn: https://www.linkedin.com/in/curtis-vander-heyden-ab141326a/
Canadian Cattle Association: https://www.cattle.ca/
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
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CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/
Key Takeaways:
- The U.S. and Canadian beef industries are deeply connected through trade
- Producers on both sides of the border face many of the same challenges
- Cross-border cattle movement helps strengthen the North American beef supply
- Herd rebuilding remains a slow process in both countries
- Consumer demand continues driving optimism throughout the beef industry
- Country of Origin Labeling remains an important topic for producers and consumers
- Canadian cattle producers are focused on efficiency, sustainability, and profitability
- Beef quality and food safety standards remain priorities across North America
- Trade partnerships create opportunities for both U.S. and