Episode Details

🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore the hidden operational friction that quietly drains ROI, slows teams down, and makes even good marketing technology underperform. They unpack why the biggest marketing problem may not be your website, your AI tools, or your software stack, but the broken workflows your team has learned to tolerate. 

You’ll learn:
 ✅ Why “acceptable waste” becomes invisible inside growing organizations
 ✅ How work friction, administrative friction, and decision friction quietly kill ROI
 ✅ Why AI often exposes broken processes instead of fixing them
 ✅ How discovery helps identify the real problem before buying new technology
 ✅ Why smart leaders are shifting from “How do we do this faster?” to “Why are we doing this at all?”

👉 Read the blog that inspired this episode:
 The ROI Killer That Smart Marketing Leaders Are Now Eliminating