Episode Details

Your brand is your first audition.

When someone hears you speak and starts imagining you at their conference, retreat, leadership program, or client event, the next thing they are going to do is look you up. Long before you speak with an event organizer, your LinkedIn profile, website, bio, content, and digital presence are helping people decide whether you are someone they can trust with their audience.

Too many aspiring speakers leave that process to chance. An outdated LinkedIn profile, a website that never mentions speaking, a vague bio, or a lack of clear positioning can create hesitation and uncertainty at the exact moment you want to inspire confidence.

In Part Two of So You Want to Be a Speaker? on Branding Room Only, Paula T. Edgar breaks down how to build a personal brand that supports your speaking goals and helps you stand out. She explores the importance of positioning, clarity, and consistency, while walking through the essential speaker assets every professional should have, including LinkedIn, a website, speaker bios, one sheets, video, and thought leadership content.

Whether you're pursuing your first speaking engagement or looking to expand your platform, this episode offers practical strategies to help decision-makers understand your value, remember your expertise, and feel confident bringing you to the stage.

1:08 – The invisible audition you start giving as soon as someone hears your name

2:39 – Three questions your positioning must answer (and why not doing this first will cost you)

4:08 – The LinkedIn profile set-up that entices others to book you as a speaker

5:49 – What to include on your website to make it effortless to refer and invite you

6:23 – What your speaker bio needs to address for the event organizer and your audience

7:00 – The one-page document you can create to serve as an easy referral tool

7:31 – How to create and use video as a showcase (and why it matters more than you think)

8:23 – The importance of consistency among your assets as a quiet trust-builder

9:38 – How to create five pieces of content from a single speaking topic 

11:08 – How to audit your assets, the key takeaway from this episode, and a preview of the next installment in the series

Mentioned In So You Want to Be a Speaker? Build a Personal Brand That Gets You Booked

Part 1 - So You Want to Be a Speaker? Getting Clear Before You Get Booked

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate i