Episode Details

Warlock Lid Co. is Canada’s hottest provincial pride brand, selling thousands of hats and hoodies that celebrate every province — and they’re booming. Founded just four years ago, the company’s production doubles yearly, with 30,000 hats on track for this year alone. Owner Brett Warbeck, a former insurance broker turned entrepreneur, designs everything himself and sources locally from Canadian suppliers. He even rebranded a golf business to focus on hats after seeing their runaway success. Now with a full-time team and reps across Western Canada, Warlock’s gear is in 100 stores, with customers snapping pics from Mexico to the Dominican Republic. Retailers report strong, loyal demand — especially around Canada Day, when locals and tourists flock for souvenirs and sun hats. Warbeck’s roots in Alberta and Saskatchewan fuel his love for Canadian identity, and his “Warlock” name? It’s no coincidence — he’s been a locksmith, entrepreneur, and now, the king of Canadian hoodies.

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