Episode Details

Gene Reich from Traceless joins me live at Pax8 Beyond to walk through a fresh way MSPs can protect identity, data, and high‑risk business communications from modern phishing and social engineering attacks. We talk tools, workflows, and the realities of building a security product that respects the MSP business model instead of competing with it.

This conversation starts with a simple question every MSP wrestles with: how do I really know who’s calling my helpdesk and how do I safely share passwords and sensitive details without leaving them in tickets, chat threads, or inboxes forever? From there, Gene breaks down how Traceless grew from that pain point into a broader mission of protecting business communication—beyond just email security—by layering identity verification, secure data exchange, and contextual AI on top of the tools we already use.

=== Chapters

• 00:00 Introduction from Pax8 Beyond
• 01:43 Gene Reich's MSP background
• 03:48 What Traceless does for MSPs
• 04:48 Traceless Verify and identity checks
• 06:10 Traceless Data and secure file sharing
• 08:08 AI-driven contextual DLP explained
• 10:32 Social engineering and risky workflow examples
• 12:17 How the idea for Traceless took shape
• 14:37 MSP channel strategy and market positioning
• 17:20 Pricing evolution and product growth
• 18:29 PitchIT, branding, and booth strategy
• 21:38 Where to find Traceless and closing thoughts

=== Guest: Gene Reich, Traceless

• Website: https://traceless.com
• LinkedIn: https://www.linkedin.com/in/genereich/

=== Shout-outs

• Name: Rob Rae: https://www.linkedin.com/in/robtrae/
• Name: Eric Anthony: https://www.linkedin.com/in/esanthony/
• Name: Arnie: https://www.linkedin.com/in/arniebellini/

=== Companies / Vendors / Products / Events / Organizations

• Pax8: https://www.pax8.com
• Pax8 Beyond (conference): https://www.pax8.com/beyond
• Apple Certified Consulting Network: https://consultants.apple.com
• ACES (MSP conference): https://acesconf.com
• CrowdStrike: https://www.crowdstrike.com
• PitchIT (contest): https://itnation.connectwise.com/pitchit
• Salesforce: https://www.salesforce.com
• Ultimate Frisbee (sport, used for swag context): https://usaultimate.org

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Technology Partner: Bvoip: https://www.itbusin