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Mother and Daughter Financial Planners: Building a £100M AUM Partner Practice! Adele and Victoria Cable

Published 3 weeks ago
Description

What's the best age to become a financial planner?

Adele Cable changed career at 53, convinced she was nearly on the ‘scrapheap’. Victoria Cable started at 23, convinced nobody would trust someone her age with their finances. Together they've built a practice worth £2.8 million in three years, and Victoria's own business is already valued at £400,000 after just a year and a half.

This week on Financial Planner Life, Sam is joined by an extraordinary mother-and-daughter duo from Advanced Wealth Management at St James's Place to share exactly how they got here, what they've learned, and why the age question that puts so many people off financial planning is completely irrelevant.

From Adele's career in corporate sales at Xerox and HP, to Victoria starting as a bag carrier watching her mum in client meetings, to becoming the top 0.01% of advisers at SJP for protection advice, this is a story about what happens when you back yourself, find the right environment, and build something that genuinely changes people's lives.

This one is for anyone who thinks they're too old, too young, or too inexperienced to make the move into financial planning.

The episode's takeaways 🔥

  • Why Adele's decades of corporate sales experience turned out to be the perfect preparation for financial planning
  • What the Saint James's Place Academy actually puts you through and why it's worth every minute
  • How Victoria went from bag carrier to top 0.01% protection adviser in under two years
  • Why starting as a professional support specialist is one of the smartest routes into the profession
  • How Victoria's youngest client is one week old, plus why intergenerational planning is the biggest opportunity in advice
  • Why protection is the most undervalued entry point for building deep client relationships
  • How Adele built her own networking event when every existing group turned her away
  • Why lived experience, divorce, career change, and financial uncertainty make you a better adviser
  • What a £400,000 business valuation at 24 years old actually looks like in practice
  • Why the profession needs more women and what Adele and Victoria are doing about it

Whether you're considering a career change into financial planning, already in the profession and looking for inspiration, or simply wondering what it looks like to build a family business that genuinely matters, this episode delivers.



Financial Planner Life is sponsored by Redmill Advance

Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered.

✅ Trusted by top UK firms

👉 www.redmilladvance.com/fpl


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Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. 

Want to appear on the Financial Planner Life podcast? Drop Sam a message.

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