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£298K, Two People, £2K Overheads: How Sam and Ulli Built Brand Partners Without Burning Their Marriage

£298K, Two People, £2K Overheads: How Sam and Ulli Built Brand Partners Without Burning Their Marriage

Season 1 Episode 699 Published 1 month, 4 weeks ago
Description

In this episode, I sit down with Sam and Ulli, co-founders of Brand Partners, a two-person Munich-focused recruitment business they built from £20K in savings while navigating a non-compete, a second child, and the blurred lines of working with your partner every day.

From Ulli taking an interim TA role to keep the lights on, to hitting £298K in revenue with just £2K a month in overheads, this episode covers the real numbers, the deliberate choices, and the trade-offs that most husband and wife business owners never say out loud.

We get into how they split roles, why they stay 90% contingent, how their community of 250 senior marketing leaders became a genuine BD engine, and what it actually takes to protect a marriage when your business is also your life.

Connect with Sam and Ulli here:

https://www.linkedin.com/in/sambrand11/

https://www.linkedin.com/in/ulli-brand/

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Get in touch with me:

Linkedin: https://www.linkedin.com/in/hishemazzouz/

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