Episode Details

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Have you gotten mediocre output from AI and blamed the tool? Are you running a marketing team that is still activity-based when the clients who trust you need you to own outcomes?

Today's featured guest came up through the Navy, where he learned that calm in chaos comes from frameworks, not confidence. In this episode, Kevin walks through SMAC, the military-derived operating framework he uses with clients, employees, and his own agency. He also gets into the Iron Man model for AI usage, how he cut a two-day research process to eight minutes, and what his Red Lens tool does before any campaign goes out the door.

Kevin McGrew is the founder and CEO of Strategos, a demand generation agency based in Southern California. He served in the Navy after high school, where he discovered that elite performance under pressure is a function of drilled frameworks, not natural ability.

He went on to found and exit three businesses before launching Strategos, which started as a social media agency at the dawn of Facebook business pages and has since evolved into a full demand generation model. Kevin trains his team and his clients on the SMAC framework and has rebuilt his entire production model around what he calls human-led, AI-amplified operations.

In this episode, we'll discuss:

• Kevin's SMAC Framework for successful campaigns

• The Iron Man model for human-AI relationships

• How to get a resistant team to use AI

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In his time in the Navy, Kevin was impressed by how cool, calm, and collected the SEALs were when dealing with stressful situations. The reason for this was basically training and frameworks. This is something he applies to every aspect of his life, and it's the tool he uses to train his team on how to build winning campaigns with the SMAC framework, which comes directly from military operation: