Episode Details

The FMCG Marketing Daily — June 29, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • SheaMoisture's Silk Press in a Bottle campaign shows how deep consumer listening before launch — not after — is what drives millions of organic views for challenger beauty brands. • Hard campaign performance data on the Nike vs Adidas World Cup battle offers FMCG brand managers a live case study in how sponsorship spend translates — or fails to translate — into measurable brand equity during a mega-event. • IKEA Canada's World Cup campaign — turning flat-pack furniture into national flags — is a sharp example of how non-endemic brands can credibly enter a sporting moment by anchoring the idea in their own product truth rather than chasing the game. Hosted by Marco and Klara.