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Building Global Music Partnerships with Arielle Fischer | From Spotify to Virgin Music and Beyond
Description
How do artists, labels, streaming platforms, and music technology companies work together to shape the future of the global music industry?
In this episode of Music Industry Insights Worldwide, host Saskhia Menendez is joined by Arielle Fischer, a music industry professional with more than 15 years of experience spanning artist and label relations, digital streaming, music technology, and international marketing.
Having held influential roles at Spotify, INgrooves (now Virgin Music Group), Native Instruments, and Endel, Arielle has led more than 40 cross-functional marketing and product initiatives across 12 international markets. Her work has included building INgrooves into a leading distributor for electronic music, launching Spotify's first artist and label partnerships across Southern and Eastern Europe, integrating diversity initiatives into music technology products, and collaborating on innovative projects with artists including The Blaze, James Blake, and Sia.
In this insightful conversation, Saskhia and Arielle explore:
- Building successful artist and label partnerships in a rapidly evolving music industry.
- The changing role of streaming platforms and digital distribution.
- Creating meaningful collaborations between artists and technology companies.
- Managing international marketing campaigns across diverse global markets.
- The importance of diversity, inclusion, and accessibility in music technology.
- Lessons from working with some of the world's leading music and technology companies.
- How creative vision and operational strategy work together to drive innovation.
- Why understanding every part of the music ecosystem leads to stronger industry partnerships.
As both a music industry executive and an artist herself, Arielle brings a unique perspective that bridges creativity, technology, and business strategy. Fluent in English, French, and Spanish, she offers valuable insights into navigating today's global music landscape while supporting artists and organisations to thrive.
Whether you're an artist, manager, label, music entrepreneur, or industry professional, this episode provides practical advice and behind-the-scenes perspectives on building successful careers, meaningful collaborations, and lasting impact in the modern music industry.
Join Saskhia Menendez and Arielle Fischer for an engaging conversation about innovation, international collaboration, and the future of music.