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Why PLG Products Should Build Self-Serve Role-Based Access Control
Description
Episode 74 of Product-Led Growth with Fexingo explores why self-serve role-based access control (RBAC) is a critical but often overlooked PLG feature. Lucas and Luna break down the concrete case of Notion, which saw a 15% increase in team adoption after introducing granular permissions in 2023. They discuss how RBAC reduces churn among mid-market accounts, accelerates the bottom-up buying cycle, and creates a natural upgrade path from free to paid tiers. The hosts also touch on why companies like Figma and Canva invested early in self-serve RBAC, and what product builders should consider when designing permission models for heterogeneous teams. This is a practical deep dive for product managers, growth leads, and founders building product-led SaaS.