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How TikTok Creators Are Crowdfunding Their Next Big Idea
Season 2
Episode 72
Published 2 weeks, 3 days ago
Description
In episode 72 of The TikTok Marketing Podcast, Lucas and Luna explore how creators are using crowdfunding platforms like Kickstarter and Indiegogo to fund flagship products before they exist. They break down a specific case: a beauty creator who raised $1.2 million for a silicone-free makeup line, and discuss the marketing funnel that made it work — from daily teaser clips to a viral launch-day countdown. The hosts also examine the risks: delayed fulfillment, damaged trust, and the difference between a funded project and a profitable business. If you're a creator considering crowdfunding, or a marketer curious about the intersection of social video and pre-sales, this episode delivers a grounded playbook.